GROBYO INSIGHTS
Clear thinking for connected marketing
Practical perspectives on digital advertising, AI, measurement, automation and the websites that connect them.
Explore the questions behind better marketing decisions: what to measure, where to apply new tools and how to make the steps between first contact and follow-up work together.
EXPLORE INSIGHTS
AI-ENABLED MARKETING
Generative Engine Optimization: Helping Your Business Get Found Through AI Search
What GEO aims to achieve, how it differs from SEO, and how businesses can approach visibility across ChatGPT, Claude, and Perplexity—with practical steps and realistic measures of success.
Read articleDIGITAL ADVERTISING
Location-Based Advertising: Reaching Customers Where It Matters
Which businesses can benefit from geographic targeting—and how to connect local campaigns with useful enquiries, bookings and sales.
Read articleDIGITAL ADVERTISING
ChatGPT Advertising: From Discovery to Qualified Enquiries
Where ChatGPT advertising fits, which businesses should consider a test, and how to connect campaigns with qualified enquiries and useful follow-up.
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