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You are here: Home / E-Commerce

E-Commerce

E-Commerce web design & online advertising go hand in hand. In general the success of an E-Commerce website is directly related to the quality of the website and its online advertising & marketing.

In E-commerce (as in most businesses) you are looking to attract new customers all the time as well as retain existing customers and at the time you have competitors constantly trying to take your place. A quality E-commerce set up is fully integrated with the business backend including inventory tracking, control & accounting.Ecommerce-Web-Agency-Bay-Area

Advertising has two main aims for E-Commerce:

#1: Attract new customers in a cost effective manner

#2: Maintain existing customers (generally cheaper than acquiring new ones !)

A quality E-Commerce set up is a fully integrated into business operations. If you have a multi location retail store operation then inventory between all stores should be linked and visible, each store should be capable of shipping product and each store should be capable of accepting returns (no matter which location sold/shipped the products)

Make it as easy as possible for the customer to spend his money !

Reduce/eliminate friction points !

Here is the to do list of Technical, Operational, Business and Advertising items that should be packaged in a quality quality E-Commerce operation.

Minimum friction points
 Easy Checkout (Amazon) No Hassle Returns (Zappos, Home Depot) 
Well Designed Website
 Well laid out menu, mobile responsive, Quality Images
Responsive Website
 Website should be laid out well and online sales function should be operation on desktop or mobile
Accurate Inventory Levels
Correct inventory levels & insight dates on low quantites
Online Advertising
Quality direct response online advertising that lands you on the product page
Fast Shipping
Same day or at latest next day shipping (Amazon, Best Buy, Serious Online retailers)
Easy Returns
Buy online return on store
Good Communications
Quality Communications on order status and tracking details, seller reaches out to customer not the other way around.
Easy Delivery
Shipping included in price (for most items), Buy online pick up in store (Home Depot, Best Buy)
Re-Marketing
A Quality time sensitive re-Marketing campaign for non converters

An E-Commerce website for a store or chain of stores is not just a standalone unit, it is fully integrated into business operations. The back-end has live inventory access, order fulfillment at all stores. Returns can be handled at any location, whether purchased online or in-store. Advertising targets local and national customers both online and via direct mail or similar. The integration of the platform into business operations will reduce the amount of salaried overhead needed to complete the sale and therefore in the long run give a higher ROI.

Adapting to a new online sales medium is a frame of mind as much as a business decision, if you would like to discuss options and potential in more detail please contact us.

Contact Us

If you would like to discuss a website or online marketing project, please complete the form the below to contact us and we will respond promptly.

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CERTIFICATIONS

Certifications

Grobyo is a current Google Adwords Partner. That means we a have completed our annual certification tests and that we continue to train on the latest Google platform … Google Certifications...

WEBSITE PORTFOLIO

Website Portfolio

A sample of recently completed website projects for customer nationwide. Safe2core.net Safe2Core is a growing company with offices in San Jose … Website Portfolio...

LOCATION

Location

5500 Gaddy Lane,

Suite 160

Kelseyville

Ca, 95451

1-408-827-1750

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