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You are here: Home / Digital Advertising

Digital Advertising

Digital Advertising (aka: internet advertising) involves the creation, placement, management & tracking of paid adverts on digital media across the web. This includes desktop and mobile advertising on the major search engines and destination websites as well as advertising on specific suitably equipped website’s based on your target market.

Google Adwords Agency San Jose

Grobyo designs and builds projects from concept to execution & management and all phases in between for a wide range of customers accross a broad range of industries.

Online Advertising Mediums

  • Google (Text, Display, You Tube)
  • Facebook
  • Linkedin
  • Yelp
  • Bing
  • Partner sites (via ad exchanges)

The above online mediums cover a wide range of viewers and potential impressions, each of them have their strength and weaknesses. The suitability of each particular medium for the project will be determined by the specific project itself.

Mobile traffic is becoming a larger and larger percentage of total web traffic every year, most quality advertising mediums now have a default setting which automatically includes mobile, to the extent that you have to alter settings if you don’t want any mobile exposure.

Below is a selection (non-exhaustive) of qualifiers that would generally be used to determine the suitability of a particular advertising medium.

  • Who is the target market(s) for the project? (who are we trying to reach- the “Human”)
  • What is the budget available for the project?
  • What business/industry type is our customer involved in?
  • Do we have project goals/expectations set  – can they be currently quantified?Advertising Agency - Facebook
  • What tracking methods are in place to allow us to track project performance?
  • What level of project reporting is required.
  • How would you rate the quality of your Website or potential landing pages.

based on our research and answers to the questions generated from the above discussions, we can begin to formulate an advertising plan and once approved execute on it and track the results .

Tracking Digital Campaigns

One of the major benefits of a well designed online advertising project is that with the correct project design and website setup we can track results and get quality data driven feedback relatively quickly which allows us to make adjustments and fine tune as needed. That is in complete contrast to print mediums, where once the ad copy comes off the presses than that is all you have to work with.

Examples of Items we can track.

  • Advert position V performanceBay Area Online Advertising Agency
  • Keyword performance
  • Advert content performance
  • Search Queries (search term)
  • Time on site (or page)
  • Conversion (did we get the action we wanted — Fill in a form)
  • Did the visit generate a sale (or a call)

Answers to the above are used to fine tune the project for maximum ROI and the results feed into the  next review process.

Google Adwords Partner
Grobyo is a Google Adwords Partner undergoing continuing advanced Google training to provide you with the latest best practices from Google Advertising  
Google Display Advertising
Google Display Advertising generally uses image adverts for advertising and or re-marketing. These ads are built in fixed image sizes and can be static or animated. They are most suitable for improving Brand awareness and re-marketing
Re-Marketing
Re-Marketing is a digital advertising segment. It involves advertising to our previous website visitors while they are searching and viewing other suitably equipped websites and search engines. We can use Display (image adverts) as well as Text Adverts. We can advertise across multiple websites and destinations, for example we could advertise on Facebook to people who have visited our website
Facbook Advertising
Facebook advertising is an excellent option for businesses trying to reach customers based on demographics, locations, interests and lifestyle. You deliver adverts to a users Facebook page based on how well they fit your specified profile. It is not (at the moment) suitable as a search engine for keyword generated search terms
Instagram Advertising
Instagram Advertising is in its early stages as of early 2016 and Facebook is working hard to integrate Instagram into as a standard option for Facebook Campaigns. They are image adverts with some content options and can be used to target your specific audience (demographics based) or for Re-Marketing to your website visitors.    
Bay Area based advertising agency
Bay Area Based Advertising Agency, located in San Jose, CA, with a diverse client base located nationally. We can plan, execute and manage your next online advertising project.
Google Local Advertising
Google Local Places for business is a great source for organic and paid advertising. Once it is setup and maintained correctly it will return organic results for many years.
LinkedIn Advertising
targets LinkedIn members based on their “corporate demographics”. We can design specific adverts and or also create and sponsor specific stories and posts that you would like to in-front of your followers and their associates.
Programmatic Advertising
Suitable for larger projects, this involves using Ad Exchanges and real time bidding (software based) to place your adverts in the most suitable location subject to your campaign parameters. 
Project Reporting
Grobyo can provide standard or custom reports on a regular basis to allow us to review and make timely changes to advertising projects so we can generate optimum results going forward.
 

Grobyo is a San Jose based online marketing agency, we are available for meetings in person, online or over the phone as needed so don’t hesitate to contact us.

When you are ready to take your SMB’s customer acquisition and retention to the next level, contact us and let’s discuss what we can do for your business.

Contact Us

If you would like to discuss a website or online marketing project, please complete the form the below to contact us and we will respond promptly.

FACEBOOK

TESTIMONIALS

Sample Testimonials from current and past customers. Grobyo, more specifically Andy, has helped us reduce our SEM expenses by roughly 60%. He has customized a global campaign using complex algorithms to increase our relevant inquiries, decrease … More Details

CERTIFICATIONS

Certifications

Grobyo is a current Google Adwords Partner. That means we a have completed our annual certification tests and that we continue to train on the latest Google platform … Google Certifications...

WEBSITE PORTFOLIO

Website Portfolio

A sample of recently completed website projects for customer nationwide. Safe2core.net Safe2Core is a growing company with offices in San Jose … Website Portfolio...

LOCATION

Location

5500 Gaddy Lane,

Suite 160

Kelseyville

Ca, 95451

1-408-827-1750

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