Covers a broad range of Digital Marketing Services including Organic and Paid Search, Search Engine Optimization, Social Media Marketing, Content Writing, Website Design and Maintenance, E-Mail Marketing and together they make up the digital Marketing Mix which conveys the company online message to it customers and potential customers.
The various Online Marketing methods are all interlinked, none of them operate in a Vacumn, high performance or sub par performanance in one node can and will have an effect on performance on another node, that is the nature of the beast.
The overall function of an Online Marketing Plan for most companies is to make sure that the corporate Online Message reaches new and existing customers, Engages them, Converts new consumers and retains existing customers going forward.
An Online marketing plan is made up of many components, but the overall aim is to
ATTRACT — ENGAGE — RETAIN
customers and contribute to your Business Growth Online
Online Marketing has many options but there is no one size fits all. The Online marketing plan states the medium and long term goals of the business marketing plan and particular projects are designed as offshoots from the plan to reach specific goals.
Based on the Project and asking ourselves
What is the aim(s) for this project or define success for this project ?
Based on the answers to above (which will be different for all companies) and the budget available we can then look at the Individual Online marketing options available to us to achieve the project goals.
At the big picture level these online marketing tools and mediums are all linked, Poor performance in one area has a direct knock on effect in other areas, this hold true for Adwords, Social Media, Search Engine optimization and the minute details involved in each, whichever mediums you elect to use, its needs to be done properly or it will be a waste of time and money.
A quick insight is available below for discussion but not all options apply to all companies or projects.