Non profits have an online message which they need to convey to customers and potential future customers , so online marketing is essential for non profits to get their message out.
Google Adwords has a non-profits arm through which US based organisations with 501c3 status can apply for grants for Pay Per Clicks projects, with available funding starting at $10,000.00 per month and increasing based on performance. These are special Adwords accounts (you cannot use your regular account) with specific limitations. Grobyo can assist with the application process for these Grants for suitable organizations and can also provide discounted management services going forward to manage the project for you and make sure you your get the best Return on Investment.
Non profits have aims and goals and budgets to achieve these aims and the same success definitions still apply, it is still a conversion when you got a searcher to your website and you get them to complete a desired action. That could be reading a key page, Making a donation, signing up for a newsletter etc either way its an action which you want to occur and you are willing to spend time and money to make it happen.
GROBYO Can assist with the Google Grant Application process and as part of the approval process has agreed to provide discounted services for Adwords Management for suitably qualified organisations, if you have a non-profit organisation project that you would like help with, please contact us to discuss the project.