Local search marketing and optimization is more important for many businesses than national search optimization. If you are in a business sector which does a lot of business face to face or you generate the majority of your business from a local market of say 10-20-50 miles then you should be focused on having your online presence optimized for local search results rather than national search results.
When your business is all local (or fairly local) customer focused why do you want to compete with companies that are on the far side of the country ?
GROBYO manages many projects where the focus is on local business, businesses whose customers are within 10-40 to miles of their location. This applies to a substantial amount of business types. We familiarize ourselves with your business, Industry, your market segment, review the competition and based on the results we design and custom build an online marketing campaign specific to your business. The online advertising mediums out there, when used correctly allow you to focus your ad spending on specific areas, regions, customers with custom ad copy and keywords relevant to your customers.
Google Maps for Business
For many business models, especially retail orientated businesses, Google maps is a very important part of online marketing at both the local and the national level. Customers looking for your store, or your location, they are interested in buying from you that just need to get to you location. Customers who have never heard of you but are searching online for a product you sell and your listing appears as the nearest stockist to them. Mobile search is becoming a large portion of online search, customers out looking for a restaurant, a store or your business and they are already on the roads, with the right marketing they can find you on Google maps and on their mobile phone navigation app.
Do you have an interactive map on your website so customers can find your location and directions to your store, how much employee time and phone calls would it save if customers could find directions to you from your website rather than having to pick up the phone and call you ?
If you would like to discuss a local online marketing campaign, Local PPC, SEO, or Social media marketing, please contact us to discuss the matter.