Adwords is designed to attract new customers who have never heard of your business or website, but are looking for the products or services you provide.
Email Marketing takes over when you have an existing customer base you are looking to engage and retain, because we all know it is far cheaper to retain a customer than it is to attract a new one.
Once you have a customer you want him or her returning to your website through bookmarks in their favorites as well links to specials etc from your regular E-mail newsletter, as opposed to clicking on another Adwords ad to find you again.
Depending on the company involved and the project, E-mail marketing will be serve as one of the tools you use to reach and engage and retain existing customers along with Blogs, Social media etc.
GROBYO with your guidance will create the content, design and build the E-mail newsletter as part of our overall online marketing project, this portion will be reaching out to existing customers to keep them engaged and reatin them going forward.
The frequency of your Email blasts will be determined on a case by case basis.
If you would like to discuss an E-mail Marketing campaign as part of your overall online marketing campaign, please contact us to discuss in more detail.